Something Thoughtful


Thoughtful thoughts. For founders, entrepreneurs, creatives by founders entrepreneurs, creatives. The moving-a-mile-a-minute-thoughts-racing-get-it-down--before-it-escapes-shower-thoughts type of person. 

You are kind; you are beautiful; you are smart. You’re also ambitious, creative and impact driven. These are the thoughtful thoughts on loop. Start the conversation.

For every A New Wave - Something Thoughtful purchase, 100% of proceeds support our Fellowship program scholarships. If Canadian youth succeed, Canada succeeds —and we’re not stopping anytime soon.

Our merchandise is produced by our friends at Kotn. Quality, transparent and social impact-driven. We launched A New Wave - Something Classic, a Venture for Canada Brand, with full confidence that our supplier advocates environmental responsibility and stewardship.